The greatest problem for
retailers is not competition from online stores. It is plain theft of expensive
products on display in their showroom. It is estimated that shopkeepers
throughout the US
A retailer dealing in a wide
variety of products would need to keep each item safeguarded against theft. One
of the simplest do it yourself solution is to get an antenna in the shape of a display stand. This antenna works in transmit
and receive modes with an optional connection to a PC equipped with a communication
package. Store owners attach sensors or tags to products and these are detached
at the checkout counter. Should anyone pass the antenna with the product
bearing the tag, an alert is issued. The antenna detects tags and also works as
a metal detector besides serving as an advertising stand.
Retailers have the option of
installing the antenna alone or going in for a complete solution comprised of
the antenna, tags and detacher. Staff at checkout counter detaches tags and
then the product can be taken out of the premises.
The secret of successful security
measures is to keep them discreet and unobtrusive so as not to annoy buyers.
Antennas that stand out can create a negative impression. An acrylic antenna
with inbuilt LED light serves as a display stand at the checkout counter while
discreetly functioning as a send and receive antenna. Retailers would add to
their décor by choosing discreet yet beautifully designed dual purpose antennas
and tag systems from the right source. They ensure security of their products
without detracting from the shopping experience for buyers.
